ROAD NEWS
DUCATI CLOSES 2019 WITH GROWTH
W
ith the world still coming to grips with
the impact of Covid-19 on various
industries, the motorcycle industry has
already seen significant moves in response to
the virus.
One such move is big-name brands BMW,
Husqvarna and KTM announcing that they will
not participate in this year’s scheduled EICMA
and Intermot motorcycle shows – even if the
as yet not-cancelled motor shows do go ahead.
The European brands are the first to announce
pulling out of arguably the two biggest events
in the motorcycle show calendar, which were
scheduled for October and November this year,
due to the hardly foreseeable development of
the Covid-19 pandemic and its effects.
While BMW Motorrad announced it was
withdrawing specifically from the two big
shows, KTM AG went one step further and
pulled the pin on all participation in trade
shows for the remainder of 2020.
“Trade shows are key business milestones
for the entire motorcycle industry but given
the situation, public health and the welfare of
our staff are higher priorities over the coming
months, said KTM AG CMO Hubert Trunkenpolz.
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