DIRT NEWS
2020 ENDURO WORLD CHAMPS
SECURES TITLE SPONSOR
B
razillian tyre company Borilli Racing has
secured the title sponsorship of the 2020
FIM Enduro GP – now the 2020 FIM Borilli
Enduro GP – in its latest push to bring the
largest tyre manufacturer in Brazil into the
global market.
After the opening its first European
headquarters in Italy, Borilli Racing will
sponsor the enduro world championship
which, for 2020, will take the name of FIM
Borilli EnduroGP World Championship, with
the aim of bringing to the European market
a highly performing product suitable for the
extreme characteristics of this discipline.
Borilli Racing and ABC Communication –
the folks behind the FIM Enduro GP on an
organisational front – have signed a one-year
contract which allows the Brazilian tyre brand
to become the title partner and exclusive tyre
sponsor of EnduroGP. As a result of the
agreement, the 2020 series will be known as
the Borilli FIM EnduroGP World Championship.
The move comes less than a month out from
the re-scheduled start of the 2020 season
thanks to the impacts of Covid-19 cancelling
the previously scheduled races which were
meant to kick off in April.
The 2020 season kicks off the weekend of 18-
20 September in France with the championship
then moving to Italy the following weekend.
The remaining three rounds are scheduled to
feature in Germany, Spain and Portugal in
October and November 2020.
KIWI RIDER 109