ROAD NEWS
NEW BMW BOSS
Not only did BMW enter a new era with the
R1300GS , it also started a new era in terms of leadership . Taking the reigns of BMW Motorrad from November 1 will be Markus Flasch , who is currently employed by BMW as the product line manager . As such , Flasch has been responsible for the development and conception of all BMW vehicles in the middle and luxury classes as well as the Rolls-Royce brand . “ As a passionate motorcyclist , I am delighted to build on BMW Motorrad ’ s great successes so far and , together with the highly motivated BMW Motorrad team , to do everything I can to lead our fascinating brand into a successful future ,” says Markus Flasch , commenting on his new task Flasch succeeds the current head of BMW Motorrad , Markus Schramm , who started his career with the BMW Group in 1991 . After numerous management positions in sales , aftersales , controlling , group planning and product strategy , the passionate motorcyclist Schramm took over the position as Head of BMW Motorrad in May 2018 and , after several record results , led the brand to number one in the global premium motorcycle market for the first time . Following the record 2022 result with 202,895 motorcycles and scooters handed over to customers , BMW
Motorrad is targeting another record result in its 100th anniversary year . “ For me , as a passionate motorcyclist , the management of BMW Motorrad
Outgoing boss Markus Schramm
Left : New BMW boss Markus Flasch marked the emotional highlight of my career with the BMW Group ”, Schramm said . “ Leading the brand to this historic success with my highly motivated , passionate and professional team at BMW Motorrad and to have set the course for a successful future for BMW Motorrad makes me simply proud . It was a great time with a great team . I am now delighted that with Markus Flasch , an experienced colleague and motorcycle enthusiast will succeed me as Head of BMW Motorrad . With his extensive brand , product and sales expertise , he will provide important impulses to further expand BMW Motorrad ’ s leading position in our industry and continue our success story .”
KIWI RIDER 103