ROAD NEWS
launch on July 8 , 2021 and will also premiere at the International Motorcycle Show on July 9 , 2021 . The news that the electric motorcycle is being split from the conventional Harley- Davidson portfolio comes at a time when Harley-Davidson is trying to cement itself in the market after a shaky few years financially . The shackles of tradition already appear to have been broken , with the new company to be headquartered virtually , with initial hubs in Silicon Valley and Milwaukee . From launch , LiveWire will work with participating dealers from the Harley- Davidson network as an independent brand . This could be potentially the riskiest part of the affair , as we all know what happened with former Harley-Davidson sub-brand Buell ... With a dedicated focus on EV , LiveWire plans to develop the technology and to invest in the capabilities needed to lead the transformation of motorcycling . LiveWire expects to benefit from Harley-Davidson ’ s engineering expertise , manufacturing footprint , supply chain infrastructure , and global logistics capabilities . Harley-Davidson won ’ t be completely cutting the new company loose , however . Both Harley and LiveWire intend to cooperate and share their technological advancements , meaning advancements from the EV side could still find their way into the traditional Harley- Davidson brand .
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