TRIUMPH DEBUTS MCQUEEN INSPIRED NFTS
Triumph is diving into the NFT space with a series of collectables inspired by the King of Cool himself , Steve McQueen . For those who wonder what the hell an NFT is , it ’ s a Non- Fungible Token - or an individually unique digital asset , in this case collectable digital artwork . Inspired by a real-life , large format portrait of Steve McQueen by acclaimed artist Michael Kalish , Triumph ’ s “ King of Cool Racing Team ” drop , is a limited collection of 1000 Triumph Motorcycles / Steve McQueen unique digital art collectibles . The collection has been created by Verified Labs and Immersive Enterprise Laboratories , and releases Friday , July 14 at 12 pm ET | 9 am PT at McQueen . ThetaDrop . com Kicking things off last year , artist Michael Kalish created a 25 ’ x 25 ’ original portrait of Steve McQueen , but this wasn ’ t any paint and canvas affair . Kalish is known for his creative use of mixed mediums . For his portrait celebrating the legacy of Steve McQueen , Kalish used a Triumph motorcycle ridden by Chase McQueen , grandson of Steve , to apply the paint to the canvas .
With the painting successfully completed , Kalish turned his attention to the bike he had used as a paintbrush , a 2022 Triumph Bonneville T100 in Jet Black . Kalish adorned the Bonneville with the same colours laid down on the canvas using a splatter technique . The result is a truly distinct one-of-one Michael Kalish-painted Triumph modern classic with bright splashes of white , light blue and yellow starkly contrasting the original jet-black scheme . Following the incredible result of Kalish ’ s tribute , the family of McQueen along with Kalish and Triumph Motorcycles were inspired to create a similarly premium artistic tribute that could be available for McQueen , Triumph , and Kalish enthusiasts . By creating a set of generative Web3 digital collectIbles , 1000 fans worldwide will be able to own a unique piece of digital art which represents the timeless style and boundary-pushing spirit of Triumph , McQueen , and Kalish , all at an accessible initial price point of $ 99 USD . Entrusted to deliver the vision into the digital
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