KIWI RIDER JULY 2021 VOL2 | Page 97

ROAD NEWS

HARLEY LIVEWIRE GETS NEW NAME AND PRICE CUT

H arley-Davidson has announced a new name for its LiveWire electric motorcycle along with a hefty price cut .

along with the new name the LiveWire ONE is also getting a much-needed pricing change .
Back when the LiveWire was originally
Since the Motor Co . spun the LiveWire
launched in mid-2019 it commanded a price
motorcycle off as its own self-titled brand ,
of US $ 29,799 in the USA . While New Zealand
we ’ ve wondered what the bike itself would be
pricing is yet to be confirmed with the current
called moving forward ( LiveWire LiveWire
Harley-Davidson branded LiveWire retailing
doesn ’ t exactly work ). Harley has confirmed
for a whopping $ 53,995 ( approx . US $ 37,580 )
that the LiveWire will be known henceforth as
the LiveWire ONE is dropping to a much more
the LiveWire ONE as the first model in the
affordable US $ 21,999 .
LiveWire brand ’ s lineup .
Considering how uptake for the LiveWire has
Apart from new colours for the bike ’ s plastic
been sluggish , to say the least , the price cut
body panels , the LiveWire ONE is still
might help some prospective riders take the
predominantly the Harley-Davidson LiveWire
leap onto the electric LiveWire One .
underneath . Harley claims the new LiveWire
“ As part of The Hardwire Strategy , we made a
features evolved software and hardware and
commitment that Harley-Davidson would lead
that the LiveWire ONE “ builds on the
in electric ,” said Jochen Zeitz , Chairman ,
experience of the original LiveWire and
President and CEO of Harley-Davidson .
reflects the new identity of the LiveWire
“ We recognised the pioneering spirit and
brand ”, however , the specs appear much the
brand value in LiveWire for our community
same . Range remains unchanged with a
and took the decision to evolve the original
maximum of 235km in urban settings with a
LiveWire motorcycle into a dedicated EV
fast charge time of one hour using a DC fast
brand . Today ’ s LiveWire ONE builds on the
charger compared to the 12 hours of a
DNA of Harley-Davidson but with the electric
standard wall socket . Harley-Davidson hasn ’ t
focus and ambition of the new LiveWire
stated anything regarding the spec of the
brand . Harley-Davidson and LiveWire will
motor so we assume the performance figures
continue to rewrite the motorcycle rulebook
remain 105hp and a 0-100km / h time of
and we are excited about this next chapter in
3-seconds for the LiveWire ONE .
our legacy .”
Perhaps the biggest news , however , is that
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