ROAD NEWS
ROYAL ENFIELD RUNS AWAY WITH MID-SIZE SALES
I ndian owned Royal Enfield makes no bones about its mission in life being to dominate the middleweight category , and it appears to be doing just that right here in New Zealand . June was a stellar month for the world ’ s oldest motorcycle brand in continuous production , with Royal Enfield topping the sales charts for bikes specifically between 250cc and 1000cc in engine size . That means the figures Enfield are going by exclude popular small capacity models such as Suzuki ’ s GSX250R which just misses out at 249cc capacity . Royal Enfield shifted 67 new bikes in June into owners hands according to Motor
Industry Assosciation figures , with the Royal Enfield Classic and Himalayan fighting for the top selling spot within the brand . The brand ’ s popularity in the mid-size segment is hardly surprising considering Royal Enfield is one of the fastest growing brands in the world at the moment . Enfield saw a growth of close to 60 % in 2020 as compared to the previous year in the road bike segment . This comes off the back of a growth in the overall retail footprint of the brand in the Asia Pacific region , which grew by 50 % in key priority markets for 2020 . Royal Enfield has 47 outlets across Australia and New Zealand . “ We are absolutely delighted that we have become the number one mid-size
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