Kiwi Rider January Vol.2 2023 | Page 95

ROAD NEWS

EICHER MOTORS INVESTS IN STARK FUTURE

Royal Enfield ’ s parent company , Eicher Motors Ltd ., has announced it is embarking on a strategic collaboration with Spanish company Stark Future SL - AKA the makers of the Stark VARG . As you ’ d expect , the reasoning behind Eicher teaming up with Stark has a particular focus on the electrification of motorcycles . As part of this collaboration , Eicher Motors directors have approved an investment of € 50 million ( approx . $ 84 million NZ ) for a close to 10.35 % equity stake in Stark Future . This investment grants Eicher Motors a seat on Stark Future ’ s Board and will allow them to explore further opportunities to collaborate in the space of electric mobility . This investment has strategic significance for both Royal Enfield and for Stark Future , as both companies are keenly invested in sustainable solutions for global mobility . Stark Future recently launched its first high-performance electric motocross bike , the Stark VARG , which received an exceptional response from global media , professional riders and dealers . Speaking about Stark Future and this partnership , Eicher Motors Ltd Managing Director , Siddhartha Lal says , “ We love the vision , passion and focus of the amazing team at Stark Future . Leisure motorcycles do not easily lend themselves to EV technology at this stage , due to challenges like the battery range , packaging , weight and cost . This has resulted in stunted growth of this segment until now . Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings , without compromising on range , weight , packaging and cost . They have created an absolutely astounding motocross motorcycle - the Stark VARG as their entry into the EV world .

KIWI RIDER 95