DUCATI LAUNCHES ONLINE CONFIGURATOR

If you ask certain members of KR staff , there ’ s no better way to while away a boring day than to hit up a bike brand ’ s online bike configurator and create some fantasy bike builds ( we ’ re looking squarely at you Mat D-G ...). While they ’ re designed for prospective buyers to see the potential for accessorising their rides , how many users actually pull the trigger will probably always be a mystery . Now joining other premium European brands like Triumph in offering the configurator experience is Ducati , which has implemented the experience into the Ducati . com website . The project was created in collaboration with MHP - A Porsche Company , which finally gives Ducati hopefuls a way in which they can interact with the iconic Italian motorcycles and customise them . Essentially , Ducati aims to hook them in by offering them the opportunity to start living the Ducati dream even before touching it in person . The configurator provides over 400 original Ducati Performance accessories to be digitally attached to Ducati ’ s range of bikes allowing users to experiment with different combinations , customising the bike just how they like . Once the configuration is complete , each enthusiast will be able to send their Ducati directly to their local dealer and obtain a quote , as well as virtually photograph it in Full-HD to store the image on their computer or smartphone . In a rather classy touch , Ducati ’ s configurator allows you to admire the selected bike in iconic locations for Ducati and Made in Italy , such as Piazza Maggiore , in the heart of Bologna , the finish straight of the Mugello International Circuit and the off-road paradise in Sardinia . An immersive experience like a real walkaround , in 4K resolution , which anticipates in the digital world the unforgettable emotions that all Ducati bikes know how to convey when riding . Each setting was first photographed at 360 ° and then transformed into a realistic