ELECTRICITY When it comes to atmosphere, WSX absolutely delivers. The crowd was electric from start to finish. Fans were going wild as the pros lined up, cheering, and reacting to every pass and mistake. The sound inside the stadium was intense. Engines revving, commentators building hype and thousands of fans feeding off the energy. For anyone who has experienced AMA Supercross in the United States, WSX on the Gold Coast is about as close as it gets on this side of the word. The production level, the professionalism, and the intensity all match that standard. It didn’ t feel like a smaller version of the sport. It felt world class. What stood out most was the variety of fans in attendance. Hardcore supercross followers, casual motorsport fans, families, and people attending their first ever race all shared the same excitement. Even if you do not know every rider or understand every technical detail, the atmosphere pulls you in and keeps you engaged. The Gold Coast itself only made the experience even better. The weather, the beaches, and the relaxed lifestyle balanced out the high energy of race night perfectly. It turned the championship into more than just a one night event. It became a full experience that it’ s easy to build a trip around.
PERSPECTIVES From a creative and business perspective, travelling for WSX was incredibly valuable. Being immersed in a world class sporting event sharpens the creative eye. You see how major events tell stories, engage fans, and build hype on a global scale. Those lessons translate directly into marketing, branding, and content creation. From a fan perspective, seeing the riders up close, hearing the bikes in person, and feeling the crowd react in real time is something you simply cannot replicate through a screen. Looking back, flying to the Gold Coast for the WSX Supercross World Championship was about much more than just attending a race. It was a reminder of why I started my digital marketing agency in the first place. To chase experiences, to create stories, and to put myself in environments that push me forward. Supercross may not be my usual playing field creatively, but stepping into that world gave me fresh perspective, new inspiration, and memories that will stick with me for a long time. If you love the sport, enjoy high energy events, or want an experience that pushes you outside your comfort zone, WSX on the Gold Coast is absolutely worth making the trip for. And, honestly, I will do it all over again … and again..
Titanium this, mangensium that... we love a bit of pitlane jewellery
32 KIWI RIDER