Fans are at the heart of the World Supercross Championship
literally everywhere, team apparel filled the streets, and bikes were being unloaded and prepped. I could feel the anticipation building. This was not just another sporting event. It felt like a global gathering of supercross culture. As a digital marketer and content creator, I spend most of my time telling brand stories online. Trips like this remind me why real world experiences matter so much. Shooting an event like WSX is not just about capturing action shots. It is about documenting emotion, atmosphere, and the moments that happen between the races. Being trackside and behind the scenes gave me a whole new appreciation for the level of detail that goes into this sport. Seeing the bikes up close, watching mechanics work with absolute precision, noticing the condition of the gear and the preparation routines showed just how professional and refined the operation is. Every bike, every helmet and every piece of kit tells its own story. As someone who works with brands every day, that attention to detail really stood out to me.
SURREAL One of the most surreal parts of the trip was getting to meet legends of the sport who I have looked up to for years. These are riders I’ ve grown up watching on screens, following through highlights and race recaps. Suddenly, I’ m in the same room as them, having normal conversations, sharing laughs, and experiencing moments … it’ s almost unreal. At one point, I found myself in the hotel lobby seeing this year’ s WSX SX1 Champion Jason Anderson playing some table tennis. Moments like that do not feel planned or staged. They are the kind of experiences that remind you how special events like WSX can be. Despite being elite athletes at the top of their field, the riders are approachable and genuine. That accessibility is a huge part of what makes the championship so unique.
26 KIWI RIDER