DIRT NEWS
of a new chapter for the Triumph brand , which everyone at Triumph is incredibly excited to be part of ,” Triumph ’ s CEO John Bloor says . “ We are 100 % committed to making a longlasting impact in this highly competitive and demanding world , with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders ” An announcement of the timetable for the launch and reveal of the motorcycles , as well as the racing programme and the full story behind the new Triumph MX and Enduro offerings , are expected to come in the coming months . Considered the Greatest Of All Time in AMA MX , Triumph clearly isn ’ t messing around with the addition of Ricky Carmichael to the team .
“ This is an incredible opportunity for me to join this historic brand , and I am honoured and humbled to be a part of the development and release of their offroad motorcycles ”, the GOAT says . “ Building something from the ground up is something that really is intriguing to me at this stage of my career . What is impressive to me is Triumph ’ s dedication , and passion to develop a top of the class product . Everyone that I have been involved with in this project from the engineers , design groups , R & D dept ., etc ., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of .
“ We all share that same passion , and that ’ s
96 KIWI RIDER