ROAD NEWS
momentum among consumers, and has won
several awards globally. Dominating the midsegment
in the UK for a year, is a truly
remarkable achievement that we are very proud
of. We are equally delighted with the success of
our adventure-tourer Himalayan which has been
among the top five best selling middle-weight
motorcycles in the UK consistently over the last
12 months. This response from our customers in
the UK has propelled Royal Enfield to become
one of the fastest growing motorcycle brands
in the UK.”
It’s not just the UK where the new breed of
Enfields have been revitalising the brand. Here
in Australasia, the popularity of the brand has
also taken off since the addition of the 650
twins and Himalayan.
The Royal Enfield 650 Twins are proving to be
just as successful in Australia and New Zealand,
with the Interceptor taking out a top 10 position
in the 2019 MIA sales figures – making it the top
selling modern classic in the country.
Launched in September 2018, the Interceptor
650, a quintessential roadster, soon shot to
popularity across global markets. Underpinned
by an ethos of fun and approachability that
make for pure riding experiences, the Interceptor
650 has emerged a true world-beater by winning
several awards and accolades including Indian
Motorcycle of the Year 2018, MCN’s Best Naked
Motorcycle of the Year 2019 and several other
top gongs.
Royal Enfield is positive the success of the
Interceptor is a sign of things to come and a
sign the company’s investment in its UK R&D
facilities have been worth the expense.
KIWI RIDER 87