ROAD NEWS
650 TWINS PUT ROYAL ENFIELD ON TOP
F
or a while it looked like the charming models
of yesteryear were all Royal Enfield had in its
bag of tricks, but the addition of the
Interceptor 650 and its Continental GT
counterpart to the competitive modern classic
class – as well as the Himalayan adventure tourer
– have brought the Indian brand back into the
forefront of many riders minds.
In fact, Royal Enfield sales worldwide took
off after the release of the UK-developed
650cc twins.
Continuing to dominate the middleweight
motorcycling segment (250cc-750cc), Royal
Enfield added yet another feather to its cap as
the Interceptor 650 and the Himalayan achieved
new records in the UK.
Royal Enfield’s quintessential, modern classic
roadster, the Interceptor 650, has been the
highest selling naked style motorcycle in the UK
for the last 12 months (as per MCIA data from
June 2019 – June 2020), along with the
adventurous Royal Enfield Himalayan at No.4.
This is a first-of-its-kind achievement by any
Indian two-wheeler manufacturer, selling in the
crowded UK market.
“Our vision is to expand and lead the
middleweight motorcycling segment across the
world”, says Royal Enfield CEO Vinod K. Dasari,
“Towards this vision and further strengthening
our position as a truly global brand, Royal Enfield
has been consistently focusing on widening its
footprint in international markets and creating
engaging experiences for enthusiasts. Since its
launch, the Interceptor 650 has been gaining
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