KIWI RIDER JULY 2020 VOL.2 | Page 77

Board track racers. First lap at over 100mph in 1921 I t seems strange to me that in 13-years of monthly columns I haven’t featured Harley-Davidson. One problem when considering writing about Harleys is the staggering amount that has already been written about them. A quick check in my library reveals that I have five books on Harley-Davidson, and also several books, featuring American motorcycles which, of course, cover Harley-Davidson. The fact that its first company vehicle was made in 1903 (although it is reckoned that it wasn’t until the following year that production really began) it isn’t surprising that so much has been written about the company and its products. In 1917 the company prospered by making bikes for the American forces during the First World War, two years after Triumph began making them for British troops. Following the war, together with Indian, Harley Davidson was the only American motorcycle manufacturer to survive the Great Depression, and the brand has a loyal following that has survived to this day. An American study on brand loyalty came to the conclusion Harley-Davidson has more dedicated brand loyalty than any other product in the world. Following early single cylinder models the first Harley-Davidson V-twin engine appeared in 1909, but the initial design Sharing your passion facebook.com/CaffeineAndClassics KIWI RIDER 77