ROAD NEWS
BUILD YOUR DUCATI YOUR WAY
If you thought Ducati ’ s standard models weren ’ t quite special enough , the Italian manufacturer now might have something further to offer with the launch of the Ducati Unica programme . Ducati Unica – which literally translates “ Unique Ducati ” – is a customisation programme aimed at hard-core Ducatisiti and is dedicated to grabbing those riders who want to design and build their own exclusive and unique motorcycle . “ Design is a distinctive element of our creations ”, says Centro Stile Ducati Director ,
Andrea Ferraresi “ We wanted to give Ducatisti the chance to identify themselves even more with their own bike , making it a direct expression of each person ’ s individual style . Therefore , we created Ducati Unica , an exclusive programme that testifies to the excellence of ‘ Made in Italy ’ of which Ducati is a representative . An exciting and unforgettable experience of customisation to be experienced directly within our Centro Stile . The moment in which Ducatisti finally see their bike is very exciting for us at the Centro
14 KIWI RIDER