BMW Motorrad ’ s New Zealand distributor , Sime Darby Motors NZ , has opened the country ’ s first flagship BMW Motorrad dealership in Auckland . The new flagship BMW Motorrad dealership , Continental Motorrad , has opened on the site of the country ’ s largest BMW car dealership , creating a Continental BMW hub on Auckland ’ s North Shore . As a flagship store , Continental Motorrad is 100 per cent dedicated to the BMW Motorrad brand . Living up to the tagline Make Life a Ride , customers and the wider motorcycle community can expect a total brand experience , with a full range of BMW motorcycles , parts , accessories , and apparel . Specialist sales and aftersales service is also on offer from a team of BMW champions . “ We are