Kiwi Rider April 2024 Vol.1 | Page 19

ROAD NEWS

BSA IS COMING BACK

In a move that is set to delight many diehard fans , BSA Motorcycles has officially been announced to be making a return to the New Zealand market later this year . The legendary British marque is set to come back to Kiwi dealerships in 2024 led by the allnew 650cc Gold Star under the watchful eyes of its newly appointed New Zealand distributor , Europe Imports . The storied brand recently returned to life under the ownership of the Mahindra Group with its first model since the brand ’ s revival - the new Gold Star . “ We are thrilled to announce that BSA will indeed be back on our shores soon ”, says Europe Imports ’ BSA project lead , Robert Maskell . “ This is an iconic brand for many motorcyclists here , I remember my father having BSA motorcycles and it is an exciting thing to see them return to the market with the Gold Star . We look forward to building a passionate BSA community and nationwide dealer network to support the brand fully .”
KIWI RIDER 19