Kiwi Rider April 2022 Vol.1 | Page 17

ROAD NEWS

BENELLI TRK REGISTERS ANOTHER SUCCESS

Benelli ’ s LAMS approved TRK 502 family has added another notch to its belt . After laying claim to Italy ’ s top-selling bike in 2020 , the TRK 502 model family has reached the 10,000 registration milestone in the firm ’ s home of Italy . Achieved almost four years after its introduction , the Benelli TRK 502 , was launched in Spring 2017 and a little more than a year later was joined by the TRK 502X , the all-terrain version of the crossover from the Pesaro manufacturer . “ We are very proud of another very important milestone reached by our TRK 502 ,” says Gianni Monini , Benelli Italy ’ s Sales Manager . “ In just under four years , 10,000 Italian motorcyclists have decided to trust us and to choose this bike , which , like few others , is capable of combining quality , style , price and low running costs . A success that we are sure will continue in the near future with the arrival on the Italian market of the new TRK in the Euro 5 version ”. Benelli continues to grind records on the Italian market and closes 2021 with a 57 % increase in sales over 2020 , with 12,706 motorcycles delivered to customers . A result that allows the Casa del Leoncino to acquire 10.6 % of the motorcycle market share in Italy , establishing itself as one of the most appreciated brands by Italian customers . Closer to home , Benelli ANZ has also seen record growth over the last two years . “ With a long line of heritage and inspiration to draw from , combined with its broad range of quality-built and multi-award-winning motorcycles , Benelli is becoming one of the most competitive contenders in the ANZ market ,” says CEO of distributor Urban Moto Imports , Joseph Elasmar . “ We ’ ve seen significant growth over the past two years , with over 85 % growth rate in 2021 alone , even with the stock shortages during the pandemic . The 500cc Benelli platform has been a popular choice for motorcycling enthusiasts across the ANZ market , and we anticipate that this growth phase will continue with the introduction of the TRK 800 Adventure model , and the Leoncino 800 models arriving in 2022 . This year we celebrate over a decade as the exclusive Benelli distributor in the region , and look forward to seeing the Benelli brand and community continue to grow in the years to come .”

KIWI RIDER 17